/ plant-based bean-to-bar chocolate /
Role: Packaging design
& Visual Identity, Still-life Photography, Post Production
Recognition: World Brand Design, DIELINE, Packaging of the world,
Packaged for Life: Chocolate – Viction:ary
Mojo Cacao packaging emphasizes the aesthetics of the product, its unique clean composition. Concise and clear lines, minimalism, simplicity and functionality, natural colors and materials - all this are combined in this packaging. It tell us only important information about the product, has no noise is not trying to sell itself. Mojo Cacao is an iconic brand, it is brave and innovative. And it needs bold packaging to support intentions to change world's eating habits.
MADE IN N.E.W.
creative direction: Maria Kosenkova + Zarina Groevaya
visual identity + packaging design: Karina Zhukovskaya
photography: Karina Zhukovskaya, Daria Kuznetsova, Sofya Goncharenko
project manager: Mila Morozova