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Role: Product & Brand Pattern Design
& Visual Identity, Art Direction, Packaging Design, Custom Typeface

Recognition: VOGUE Russia, Harpers’s Bazaar Russia, Blueprint, Buro 24/7

Colour block is the main distinctive feature of FETICHE. Therefore, our decision to integrate vibrant colour into brand identity was natural. We gathered the colour that accurately expressed the collection's colours: white amaryllis, blue lilac, and citrin, and to keep the focus on the shade only, we made the shot very light: smooth movements of the model, natural makeup, no extra details in proximity.

Product pattern design.
Fetiche Liberty Collection FW’21

︎︎︎ Storytelling