Let's fly to the moon through clouds and stars

Rockit is a snack brand, which is focused on producing popcorn like at the cinema. It is the only popcorn brand in Belarus that has it’s own exclusive production, developing themselves new original recipes and tastes.

Founders want to show the highest quality of the product inside, create a way for each product in the line to stand out on their own.


Creative team were inspired by the story that popcorn is born during the big bang.
Popcorn Rockit is unique. It appears when a rocket takes off. 
To support brand name and develop the idea, we show each product in the line resembling space shapes in appearance: rocket blasts – for popcorn, planets – for corn balls and clouds – for cotton candy.
All Rockit's product range is ready to eat and carefully packed by hand, so we chose a transparent package to show the highest quality of the product and support the idea of the unpacked product.


[ DESIGN & ART-DIRECTION ]: Karina Zhukovskaya

[ ILLUSTRATION ]: Violetta Kholodinskaya

[ PHOTOGRAPHY ]: Rodion Kovenkin



Packaging of the World
Mindsparkle Mag