MUTE

Practice of silence in a bloody beauty industry

The practice of silence.

 

turn off your phone, put your book aside

and let yourself to get an hour of perfect silence

 

do not make plans for tomorrow

do not do not disturb the past

just sit down and relax

slow down and enjoy delightful idleness 

dissolve in the moment when only you exist

 

turn your mute mode on

 

//

 

Short-term isolation from the surrounding hubbub helps to get closer to yourself, cope with stress and unleash our creativity

 

/  Mute is a beauty studio where natural true beauty is being noticed and protected from evaluating gazes, toxic stereotypes and arrogant attitudes of modern society. Here you can be yourself without adjusting to any reality.  It is a space in silent mode, where we can stay, dance and live as if nobody's watching  /

[ NAMING | ART-DIRECTION | DESIGN CONCEPT ]:

Karina Zhukovskaya, Alina Aleksandrova

[ BRAND STRATEGY ]: Maria Pomerantseva

[ INTERIOR DESIGN ]: DEDE studio
PHOTOGRAPHY ]: CottonBro, Ethan Jones