Dying for a better world with brand's Plastic Free Campaign
McDonald's is working hard to cement the brand's environmental and sustainability status. To achieve this aim, the Better M program is being introduced in the restaurants of the chain. This idea reflects the process of breaking with cutlery, glasses and straws. They leave and do not promise to return. We tell them "Bye-bye". Their time at McDonald's is over.
[ AGENCY ]: AMBITION DDB
[ CREATIVE DIRECTOR ]: Naya Koutroumani [ GENERAL MANAGER ]: Audrius Feigelovicius