Hey, my name is Karina and I'm so curious to see you here.
I'm an art-director and still-life photographer from Belarus based in London. My lifetime journey is to create visuals with sense through art, design and photography.
I'm passionate about working with forward-thinking brands (or humans), who understand the importance of creative decisions, and caring about how they speak to the audience.
While my aesthetic approach is diverse, it often acts aligning concept and business strategy from an inclusive, feminist and environmentally responsible perspective.
If you think the same way, sure we can do great things together
[ CAPTURED BY ] Nastia Vesna
[ WORK EXPERIENCE ]
Independent Art Director, London (since 2021)
Independent Art Director, Minsk-Moscow (since 2020)
Commercial Still-life Photographer (since 2018)
Ponch Design studio, Concepting & Brand Strategy, Moscow (since 2019)
Ambition DDB – Sr. Art Director, Minsk (2018–2019)
N.E.W – Designer, Minsk–Moscow (2016–2018)
[ CLIENTS INCLUDE ]
21 vek / 2doc / 2211 cosmetics / Belkin Home / Boutique Sale / Call me, Baby / Chamotte Bakery / Community mrkt / Cozymoss / Double B / Fetiche / Flora no Fauna / KESLER ceramics / KNOT living / Lina Dembikova / Loom Knits / MALI / Marzipan kids / McDonald's Belarus / Modbrand / Mojo Cacao / Mon Nom Bar / MTBank / OASIS Belarus / Periodica press / Raduga Grez / Sinitsyn jewelry / Sun & Co / The Date / TokiNY / Великан / Пропорция
[ PUBLICATIONS ]
Milk Magazine
France, 2021
Milk Magazine
France, 2020
Inspo-Finds Book, Collection 1
UK, 2019
Home Magazine
France, 2019
Frankie Magazine
Australia, 2019
Alya Samohina recipe book
"Go Green"
Russia, 2017
[ SERVICES ]
Art Direction
Brand strategy
Creative concept
Advertising
Collaborations & special projects
Visual identity
Packaging
Still-life photography
Commercial photography
Set design